In Ep. 9 of the Podcast I was lucky enough to speak to Ronan Joyce, Director of Digital Innovation at Manchester United.
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Timestamps:
00:00 Introduction
09:10 Manchester United Web3 activity
10:26 First digital collectible launch: The Key
13:28 Freemium models
17:39 Managing, developing & growing a Discord community
23:51 Main learnings from the initial launch
26:52 Collect United
33:28 Running Web3 at Manchester United
34:54 Has there been pushback from fans?
36:21 Utilising fan feedback for improvement
38:59 The future of Manchester United's Web3 strategy
41:11 How do these Web3 projects impact fandom as a whole for Manchester United?
47:19 Enhancing the fan experience through Web3
52:55 Tech cycles & direction of travel
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🎙️ S1. Ep. 9: Web3 at Manchester United Football Club Ft. Ronan Joyce