On Episode 3 of the Sporting Crypto Podcast I was joined by Preeti Shetty!
Preeti is:
- The CEO of Upshot System
- Director at Brentford Football Club
- Advisor at READY
- Vice Chair of Street Child United
- Director of London Sport
- Board member of Women in Football’s Board Committee
She is one of the most influential people in sport and has had a huge impact on football, women’s sport and sustainability in sport.
She fell down the Web3 rabbit hole a few years ago and never really came back up. This led her to become an advisor at READY, a women’s sports community and consultancy that focuses on Web3.
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Timestamps:
01:07 Introduction
01:55 What sparked your interest in Web3 & crypto?
05:41 Career path up until now
09:15 When was the first time you heard Web3 being mentioned?
11:53 How can Web3 solve issues in sports right now?
15:27 Accessible integration of NFTs for mass adoption
17:44 First feeling towards Web3 & finding community
19:52 How have the conversations around Web3 & sports changed in recent times? 22:29 Catering direction of travel within Web3 to your needs
24:11 Who's responsible for decisions made about Web3 in organisations right now? 26:24 READY & education around innovation, technology & Web3
27:12 Supercharging women's sport
29:31 How receptive has the women's game been to Web3?
30:42 Angel City FC & Web3 integration
32:45 Over-commercialisation
35:06 Unbundling
36:08 Knowing the value of women's football
37:44 The importance of brand association
39:14 The issue with sports fans & crypto
40:43 Breaking the ties of NFTs & lack of education
42:25 Biggest misconceptions of crypto & Web3
45:34 Rebranding crypto & Web3
46:56 Onboarding people & changing the stigma
50:19 Building understanding within brands entering the space
53:07 Regulation
54:44 Importance of new frameworks making things easier
57:26 Self-sovereign identity
60:33 Digital identity & digital ownership
62:41 What's overhyped right now?
63:47 Fixing governance problems & funding teams
64:50 Fan involvement
66:44 How will Web3 impact your career in near future?
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S1. Ep 3. Preeti Shetty, Web3 in Women's Sport and for Social Good