Sporting Crypto
Sporting Crypto Podcast
S1. Ep 3. Preeti Shetty, Web3 in Women's Sport and for Social Good
S1. Ep 3. Preeti Shetty, Web3 in Women's Sport and for Social Good

On Episode 3 of the Sporting Crypto Podcast I was joined by Preeti Shetty!

Preeti is:

- The CEO of Upshot System
- Director at Brentford Football Club
- Advisor at READY
- Vice Chair of Street Child United
- Director of London Sport
- Board member of Women in Football’s Board Committee

She is one of the most influential people in sport and has had a huge impact on football, women’s sport and sustainability in sport.

She fell down the Web3 rabbit hole a few years ago and never really came back up. This led her to become an advisor at READY, a women’s sports community and consultancy that focuses on Web3.

Watch the episode below on YouTube!


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01:07 Introduction
01:55 What sparked your interest in Web3 & crypto?
05:41 Career path up until now
09:15 When was the first time you heard Web3 being mentioned?
11:53 How can Web3 solve issues in sports right now?
15:27 Accessible integration of NFTs for mass adoption
17:44 First feeling towards Web3 & finding community
19:52 How have the conversations around Web3 & sports changed in recent times? 22:29 Catering direction of travel within Web3 to your needs
24:11 Who's responsible for decisions made about Web3 in organisations right now? 26:24 READY & education around innovation, technology & Web3
27:12 Supercharging women's sport
29:31 How receptive has the women's game been to Web3?
30:42 Angel City FC & Web3 integration
32:45 Over-commercialisation
35:06 Unbundling
36:08 Knowing the value of women's football
37:44 The importance of brand association
39:14 The issue with sports fans & crypto
40:43 Breaking the ties of NFTs & lack of education
42:25 Biggest misconceptions of crypto & Web3
45:34 Rebranding crypto & Web3
46:56 Onboarding people & changing the stigma
50:19 Building understanding within brands entering the space
53:07 Regulation
54:44 Importance of new frameworks making things easier
57:26 Self-sovereign identity
60:33 Digital identity & digital ownership
62:41 What's overhyped right now?
63:47 Fixing governance problems & funding teams
64:50 Fan involvement
66:44 How will Web3 impact your career in near future?


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Sporting Crypto

Sporting Crypto Podcast

Sporting Crypto is an interview-based podcast that focuses on the journeys and experiences of leaders within the sports and web3 industries have had at this intersection.