Sporting Crypto
Sporting Crypto Podcast
S1. Ep 5. The Adidas Web3 Journey & Future of Fan Engagement Ft. Tareq Nazlawy
S1. Ep 5. The Adidas Web3 Journey & Future of Fan Engagement Ft. Tareq Nazlawy

In episode 5 of the podcast, I was joined by Tareq Nazlawy, president of ScienceMagic Studios - and former Director of Digital Strategy at Adidas.

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00:00 What are you currently spending your energy on?
01:32 What sparked your interest in Web3 & crypto?
03:24 Web3 convergence moment
05:30 Changing direction to something more abstract
09:50 Leading Adidas into Web3
13:44 Into the Metaverse collaboration
17:55 How well did this do from an impressions perspective?
20:57 Conversations before vs after Into the Metaverse
23:19 Taking risks
24:04 Realising the potential in the project
26:35 What would you have done differently?
29:21 Taking criticism effectively
31:32 Holder criticism that changed your perspective
34:00 Scalability and looking at things long-term
38:16 Why ScienceMagic.Studios?
43:25 What's the unique value proposition for SMS?
46:35 Conversations with stakeholders & understanding value proposition
48:42 Conversations with sports brands
52:15 Sports revenue models
53:52 DTC & connection to fan
56:28 Convergence with tech & crossing the cultural chasm
01:02:13 Tax and compliance issues with brands entering the space
01:05:56 What are you excited about in this space?
01:07:56 What do you think is being overhyped at the moment?
01:09:24 What does the future of this space look like?


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Sporting Crypto

Sporting Crypto Podcast

Sporting Crypto is an interview-based podcast that focuses on the journeys and experiences of leaders within the sports and web3 industries have had at this intersection.